The 7-Day Free Trial can run a few different ways. This can be an ongoing campaign on your website. A quick description of the trial followed by a custom form that will tag and place the lead directly into your CRM. From there, automation is set up to notify you as well as give the new lead instructions to claim the free trial. 

The second way to run this play is to offer existing leads. Setting up a text or email drip to get any leads in your system to try your gym out before they buy. 

The third way to set up digital ads for new members is to claim the free trial. Facebook ads will bring them to a landing page or directly get them into your CRM through a lead capture form ad. Then follow up with each lead on how they can claim the offer. 

This play is very straight forward so not a huge explanation of the objective Is needed. You should be confident enough in your product that once a member is able to experience your gym for a week that they will want to continue on their fitness journey with you and purchase a membership. Following the trial, a discounted membership or a full-priced membership offer is given to them. 

Have systems in place for when a new lead is generated with the free trial. Make sure you have the exact steps on who reaches out to them, how the lead claims their trial when they can start, as well as what the offer is following the trial. Go above and beyond during this trial to make the lead feel comfortable at your gym and excited to continue on their fitness journey with you.