Set up a text or email sequence to offer current leads the option to join your gym at $1 per day. You are able to choose the duration of the offer. Below are some examples of what we've tested and have worked. 

Option 1.) $30 for 30 days

Option 2.) $20 for 20 days

Option 3.) $10 for 10 days

The dollar-a-day play is a great way to offer your gym membership at a lower price as a trial to get people through the door. This play is the perfect offer for leads who you have sitting in your CRM or also a way to bring new people to your gym through digital ads.

This is a low-barrier offer (LBO) for most gyms so keep in mind the entire goal is to give them a taste of your services and then convert them to full-paying members. 

***VERY IMPORTANT HERE! The whole purpose of a low-barrier offer is for someone to make a minor commitment before asking for a larger one. When someone is a cold lead they don't know you, you are talking to a stranger and asking them to buy from you. The idea is to get a cold lead into warm status, once they know you they could be moved into a warm status. Once they're warm we need to move them into HOT status and this is where they buy. Ever been to Costco and see the 35 tables giving out samples...They're moving people from cold status, into warm, and hot by giving them a small taste in the idea of getting them to make a bigger commitment and buy the product.