Setup a lead form Facebook ad to generate leads. The offer on this is a chance to win a free membership to your gym. For a chance to win they will have to enter their contact information which will be directly entered into your Hive. We suggest you make a compelling enough offer to get their contact info. Here are a few examples of offers that have worked. 

Option 1.) 6 Free Months for 1 person

Option 2.) 3 Free Months for 5 people

Option 3.) 1 Free Month for 10 people

You can deviate from the above options but the idea is the larger the prize the fewer people are chosen to win. 

The objective of this play is to generate as many leads as possible. While you are giving away free memberships you aren't coming out of pocket to purchase a prize which is great. This can be run for any timeframe you choose. It's best to figure out what your budget for the campaign is to come up with a daily budget. 

Ex. If your budget is $300 then you could run this for a full month at $10 per day. If you have a smaller

When reaching out to the leads that did not win the initial offer, make them feel like they are still being selected as a winner. Let them know that even though they did not win the big prize that they have been selected on a discounted membership for the first month. Get them in the door and working out and then convert them to a full paying member at your gym. 

This is also a great play to stack other plays on...If they weren't selected as a winner you can offer them 10 days for $10, 20 for $20, 30 for $30 etc...