Run digital ads to your community to gain new members at your gym to join a challenge. A lead will see your ad and be brought to a 3-step sales funnel. Sales funnel includes an informational landing page, application page, and a schedule page. From there they will select a time during the 2-week interview period (based on your provided availability) to come in and meet with a member of your staff. After you provide the challenge details during the sales consultation they will have the option to sign up. Following the 2-weeks of ads and 2-weeks of interviews, the challenge will start.
The new members can be integrated into your existing class schedule or you can create a new class for just these challenge members.
This play is designed to bring a high quantity of new members to your gym at a high ticket price. Requirements to run a challenge is ad spend and time during the two weeks to meet with the potential members. A major upside on top of the up-front revenue and the potential to convert these challenge members to paying members is the leads generated. See below for how to stack a challenge with another play.
If you are not comfortable with face-to-face sales or aren't able to commit enough time during the 2 weeks of interviews it is highly recommended to hire a salesperson. The upfront revenue generated will pay for their salary as well as give you a new staff member to continue to nurture leads and help you grow your gym. It is crucial to have a "closer" meeting with these leads to sign up as many people as possible.
The challenges generate a ton of leads and open the door to continue to nurture those leads over time while waiting to run your next challenge. Some suggested plays to run with the challenge are "$1 A Day" and "7-Day Free Trial." Check out the playbook for more details on these stackable plays.
