about the fithive marketing playbook
This FitHive Playbook is a list of battle-tested plays that we've proven successful over and over. Take a look at what we have, click learn more for a detailed description of how it works and fill out the form to get started. Not all these plays require you to spend money online. If you have leads in your system that are not paying members, we recommend starting with one of our re-engagement campaigns to get them back in the door without spending money on ads.
Marketing For New Members
Run ads or nurture CRM leads with campaigns designed to get new members signed up at your gym.
Upsell Current Members
Use these campaigns to offer current members an opportunity or deal that will help infuse cash into your business.
Engage Current Members
Retention is king. Keep your members engaged with campaigns or offerings that will keep them excited and reaching goals.
STEP 1 - BROWSE
CAMPAIGNS
STEP 2 - CHOOSE
CAMPAIGN
STEP 3 - FILL OUT NEW
CAMPAIGN FORM
ONCE YOU FILL OUT OUR NEW CAMPAIGN FORM YOU'LL BE REDIRECTED TO BOOK A CAMPAIGN REVIEW CALL WITH OUR MARKETING TEAM THE WEEK OF YOUR CAMPAIGN LAUNCH DATE.
Bring more new people into your gym and allow them to join a challenge format to get a taste of your gym community and how you run classes. This is a great way to get a large number of people to sample your gym at once and then convert them into paying members.
This play is a great way to generate a lot of leads to have in your hive. Once leads are in your hive you can choose to offer them current memberships, discounted memberships, LBO or any add to current communications you send out.
Low barrier offers (LBO) are a great way to get people to give your gym a try without a long term commitment. The $1 A Day play does just that. Allow them to try before they buy in on one of your membership packages. Many of our clients have built their gym just by using our LBO offers.
This specific challenge format is a great way to get new members or create a contest for current members to reach a goal. Often times gyms will set up a prize associate with these challenges to drive participation and award a winner a small prize.
Offer new members a week free or sell a week at a prorated price to get them in the door. Once you have them in class it is a much easier to sell on a full-price membership because they have been able to try your product.
This can be a free offer to your current members or you can add a small cost to each bingo card. This is a fun way to get more engagement at your gym and help with retention. Also, a great tool to get more reviews and other perks to you as a gym owner in an entertaining format.
Offer this as a special to only 5 members each year at a rate of 36 months of their current rate. Great way to create instant cash to use for marketing, gym upgrades, hiring new staff, or anything else to grow your gym.
This play was designed to offer at-home programming to old leads in your system, old members, and anyone who's trying to pause or cancel their membership. This can also be used for generating new leads.
Using your Fitness, Nutrition, Mobility, and Accountability tools in your Hive you can create a challenge for current members or potential new members to engage with your gym. A fun way to see results through a checklist of actions.
15 macro-friendly recipes in an E-Book to use for multiple purposes. Generate new leads with social ads, create a lead capture on your website, or offer/sell to current members.
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