This play was designed to create more engagement with your current clients, increase online reviews, bring in more referrals, and drive in new revenue. Plus your clients will love having something new to do other than just coming into the gym and working out. 

 Make sure all squares are in line with what you offer as a gym. 

Print off cards and leave them up for display at your gym and make an announcement about what you're doing. You can charge for the cards or give them away for free. I recommend charging at least $20 for the cards and then do some sort of prize giveaway after. Allow each person to buy more than one at a time or once they're completed with a bingo they can buy another card. (2 for $30)

Once someone completes a bingo they can turn their card in and put it in a bowl to win a prize. I'd recommend running it for two weeks to a month.

Post the gym bingo on your social media pages and Facebook group. There will be a lot of people who aren't clients that might see the post and create some engagement. 

Text message your clients through the hive and ask them if they'd be interested in doing a Gym Bingo, this will give you some initial interest. 

Have your coaches promote the bingo cards and pay them $5 for every card sold, or a percentage. 

Take a portion or all of the money collected from the bingo cards and pick 2-3 winners then post it on your social media. 

With this, you can just add Gym Bingo to any one of our marketing plays. If you run a 6-week challenge, 21 days, 30 for $30, etc...you can upsell them $20 to a gym bingo card for a chance to win a prize at the end. 

The FitHive PLaybook